Judging

What are the judges looking for?

Detailed entry criteria can be found on the award page, but as an overview the judges will want to know, among other things:

  • The inspiration behind your business or business idea.
  • What sets your business or business idea apart from others.
  • Any innovative aspects of your business or business idea.
  • That you have a robust business plan and a focus on the financial performance of your business.
  • That you can demonstrate an exciting and original creative that brings your business to life.
  • What the future looks like for your business or business idea.

Who will be judging the awards?

The judges for all stages of the awards selection process will be drawn from a variety of backgrounds, and include:

  • Local business leaders representing a number of global organisations
  • Senior members of staff from the University of South Wales Business School
  • Successful entrepreneurs and enterprise support professionals

Meet the Judges

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Dr Jonathan Deacon

Director of the Centre for Research in Entrepreneurship and Marketing (CREaM)

Jonathan is a Reader in Marketing and Entrepreneurship at the South Wales Business School. He is a trustee and fellow of the Chartered Institute of Marketing and editor of the international Journal for Research in Marketing and Entrepreneurship (JRME).

At the South Wales Business School he is director of the Centre for Research in Entrepreneurship and Marketing (CREaM), where his research focuses on how entrepreneurial firms ‘create markets’. Jonathan’s career prior to academia was within business – especially high growth, new venture starts. Jonathan is an acknowledged ‘thought leader’ at the interface between Marketing, Entrepreneurship and Management. For relaxation he ‘enjoys’ adventure sports.

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Francesca James

Francesca James

Founder, Fresh Content

Francesca is the founder of Fresh Content, a content marketing, social media and event marketing business in Cardiff. Responsible for generating editorial content for clients such as Dell and Microsoft as well as a host of smaller businesses and celebrities Francesca is a regular contributor for National Newspapers and specialist magazines and websites. Francesca is a published author and respected voice on all things social media.

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Paul Peachey

Paul Peachey

Senior Lecturer in Enterprise, University of South Wales

Paul is a senior lecturer in enterprise, the course leader for a number of University business programmes and the project manager of a large FD project partly funded by the European Union. Paul has worked at the University of South Wales since 2003, with a current research agenda in the field of blended learning, having been significantly involved in the development and delivery of two of Europe’s largest wholly online courses. Paul has won a number of teaching awards in innovation and good teaching practice and facilitates many exciting enterprise-based initiatives that enhance the student’s learning experience and learning potential. Over the years, he has started up a number of micro businesses off campus and is currently the managing director of a manufacturing company.

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Paula Stephens

Paula Stephens

Senior Lecturer in Marketing

Paula Stephens is a Senior Lecturer in Marketing at Glamorgan Business School. Before joining the University of South Wales in 2000, Paula was a senior customer care and marketing professional in the communications industry. Her research interests are mainly in the area of marketing communications relating to not-for-profit marketing and marketing of self: as well as narrative inquiry as a methodology in a business context. She currently teaches Advanced Marketing Communications and Brands and Reputation Management (at postgraduate level) and Foundations in Marketing and Marketing Communication (at undergraduate level. Paula is a member of the Chartered Institute of Marketing and has been a Chartered Marketer for more than ten years.

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Prith-Briant

Prith Briant

Founder, The Creative Thinking Company

Prith is a Creative Facilitator and works to unlock the creative potential of people. She helps makes innovation a reality not just a buzz word. Prith works with Directors of SMEs, charities and the public sector who understand the need to think differently.

Prith is a published author and also a painter. She often uses painting as a vehicle to facilitate team development and to develop fresh, new perspectives on business challenges.

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Cheryl Gourlay

Regional Enterprise Manager, NatWest 

Cheryl has worked for NatWest for 16 years and has spent her time working across different divisions. Cheryl’s role now is to support the delivery of the bank’s Enterprise agenda across Wales and the South West, working with local schools, universities and organisations which support aspiring entrepreneurs and existing businesses to achieve their ambitions.

Cheryl is hands-on in supporting enterprise discussions and creating entrepreneurial thinking inside NatWest as well as with key external stakeholders and partners, focusing on how the bank can make a positive impact in its communities.

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Caroline Challoner

Managing Director, Cazbah Ltd.

Caroline launched Cazbah Ltd, a Marketing, Events, Research and Communications company based in Cardiff in 2006.  Previously as Head of Marketing for Education Learning Wales (ELWa), she has led on major communications campaigns, research and strategic marketing at a senior level.

One of Caroline’s main strands of responsibility was engaging with people and businesses from all sectors of society to encourage participation in learning and development. She has a wealth of experience in strategic and operational marketing; research; event and project management of largescale projects in Wales. She has worked for both the private and public sector during her career within the Tourism, Publishing, Education and Food and drink sectors so has many transferable skills.

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Aimee Bateman

Founder/Host of Careercake.com | Recruiter | Careers Speaker and Coach

Since graduating in 2003, Aimee, she has worked for some of the largest recruitment companies including Hays Plc, Red Recruitment and Robert Half International.

In 2011 Aimee set up her own consultancy and her award winning careers website Careercake.com. Talent and Innovation winner at the 2013 Institute of Director Awards and Canmol (Chartered Institute of Marketing) New Marketer of the Year 2013, her success has also seen her front a number of TV programmes. In addition, Aimee the Welsh Ambassador for National Careers Week and the official Careers Coach for AAT (The UK's leading qualification and membership body for accounting staff) and the Welsh Ambassador for National Careers Week 2014.

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Martyn Rowling

Martyn Rowling, Lecturer in Marketing

Martyn has over 15 years experience in retail, finance and educational management within the UK and USA. 

Working for one of the largest retail outlets in New York and financial institutions in the UK, Martyn has gained valuable experience in Sales, Business Development  and Marketing. Martyn's research focus is around online consumer behaviour and how social media has impacted on communications.